Responsibilities:
  • Manage strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Leadpages landing page sources reports.
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels, as well as strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Requirements:
  • BA/BS or equivalent working experience.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, G2Crowd, and more b2b platforms).
  • Excellent communicator with ability to sell and convince. You will manage all relationships with sales team and ensure we get the most efficient cost possible.
  • Experience handling marketing budgets and forecasting/reporting results.