We are seeking a Paid Marketing Specialist to help us acquire new leads and customers via Paid Media. You will be in charge of all external, online acquisition marketing, managing strategy, execution, and optimization across channels.
Manage strategy and setup of all paid campaigns.
Measure and optimize our paid marketing using vendor-specific dashboards, Google
Analytics, and Leadpages landing page sources reports.
Research and test partnerships with new vendors to expand our reach and/or lower
Collaborate with marketing teammates to maintain a consistent brand voice and
message across all paid programs.
Craft landing pages and lead-gen forms for our content to distribute through relevant
Stay up-to-date with digital marketing trends and potential new channels, as well as
strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
BA/BS or equivalent working experience.
In-depth knowledge of the various paid marketing channels and technologies,
including paid search, retargeting, social network advertising (Facebook, Twitter,
LinkedIn, G2Crowd, and more b2b platforms).
Excellent communicator with ability to sell and convince. You will manage all
relationships with sales team and ensure we get the most efficient cost possible.
Experience handling marketing budgets and forecasting/reporting results.